Well, hey-ho: here I am, blogging about World Book Night again. Why the hey-honess? Because I regret that I have to repeat myself. Last year, I proposed a simpler way to achieve the same aims. WBN aims to increase readership - fabulous! The Complementary WBN aims to increase readership while also boosting book sales, and directly helping authors (not just the prescribed 25), their publishers and
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