There are so many fantastic pieces of advice in this post by Ann Crispin on Writer Beware, and all of them are ones I mention in my talks. So, I can do no better than send you over there. Take every one of them to heart.
By the way, a query letter is a US term, quickly coming over here. It is so similar to the UK "covering letter" that you can follow all the advice in this article for UK and US
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