SMALL PUBLISHERS: SURVIVAL OF THE FITTEST

I acknowledge that being a publisher is hard. (Hold your tears, unpublished and self-published writers...) It's hard for a small and dedicated publisher to make money or even to survive. It's easier if you want to be big and therefore seek to publish mega-commercial books - if you're lucky enough to find some. It's also easier if you strike lucky again and find yourself a few Booker shortlistees