HOW TO MAKE A PUBLISHER SAY YES

This evening, in the Edinburgh Book Fest, I'm doing my talk on "how to make a publisher say yes". And I decided to put the bare bones of it below, or at least to try to decipher my notes and then turn them into something that will make sense to you.I've done the apparently same talk for four years now, but each time I say it differently. Each time, I guess I've learnt more in the meantime. Each